F. Greenbaum & Associates is a multidimensional research firm established in 1991, providing services to more than 60 companies, including Coca-Cola Ltd., Proctor & Gamble Inc., and Kraft Foods.

• Using both qualitative and quantitative research, we offer clients a comprehensive understanding of target markets and product branding.
• Through customized workshops, we design in-house training programs on marketing research management, business strategy development, name development and new product development.
• Our focus groups give clients firsthand information about target consumers.
• Using information management and data mining, we identify and satisfy our clients' information.

Fran Greenbaum, President
Fran began her research career at Coca-Cola Canada and Xerox of Canada, where she managed the research of new products, product usage and attitudes in advertising, and did consulting on business-to-business research. She went on to refine her skills at Ogilvy & Mather and MacLaren Advertising, as the research manager for agency clients. Prior to launching F. Greenbaum & Associates, Fran was vice president and research director at Product Initiatives.

Fran has conducted both quantitative and qualitative research in a wide range of fields including pharmaceuticals, financial services, retail, food products, consumer goods, high technology, and educational programs (see clients). Aside from her training as a qualitative and quantitative researcher, she has extensive experience as a facilitator of brainstorming and naming workshops. Her initiative and intuition have helped numerous companies shape the way their product is marketed to the consumer.