F. Greenbaum & Associates supplies market research and innovation facilitation geared to the strategic needs of clients.

Services include:

• Qualitative Research: use of traditional qualitative research methods as well as "projective" techniques designed to pinpoint emotional levels of decision making.
• Quantitative Research: design, analysis and management of quantitative research studies including usage & attitude tests, tracking studies, advertising tests, concept, package and name tests.
• Innovation Services: new product/service development and name generation workshops. This is a speciality of our company, and we are known for our ability to create strategically focused workshops that are fun to participate in. Among our clients in this area are Canadian Tire, Kraft Canada, Cara Foods, Beaver Foods, Nestle, Ault Foods, Pillsbury, Burroughs Wellcome, Baskin Robbins.
• Research Management: management support for research departments. Past and present clients in this area include Kelloggs Canada, Kraft Canada, Coca-Cola Ltd., Pillsbury, Campbell’s Soup, Levi's Canada, Sony Music and ADRI.
• International Research: Our research experience goes beyond the borders of Canada and United States, including Russia, Japan, the Philippines, Australia, Thailand, Spain, Portugal, Brazil, Mexico and Puerto Rico.
• Customized Workshops: Design in-house training programs on marketing research management, business strategy development, name development and new product development.